Senior Marketing Executive

Job Title: Senior Marketing Executive (Civil Laboratory Division)

Location: Visakhapatnam, Andhra Pradesh

About Us: At KDM Engineers, we are a leading provider of civil construction material testing services. Our laboratory division specializes in ensuring the quality and integrity of construction materials used in various infrastructure projects. We are committed to delivering accurate and reliable testing solutions to our clients, contributing to the success and safety of their projects.

Job Description: As a Senior Marketing Executive for our Civil Laboratory Division in Visakhapatnam, you will play a crucial role in driving business growth and expanding our client base. You will be responsible for developing and implementing marketing strategies to promote our testing services, engage with potential clients, and strengthen relationships with existing customers.


  1. Develop and execute marketing plans and strategies to promote civil construction material testing services offered by the laboratory division.
  2. Identify and target potential clients in the construction industry, including contractors, developers, engineering firms, government agencies, and other stakeholders.
  3. Build and maintain relationships with key decision-makers and influencers in the industry through networking, presentations, and meetings.
  4. Generate leads and follow up on inquiries to convert them into business opportunities.
  5. Conduct market research and analysis to identify trends, competitor activities, and new business opportunities.
  6. Collaborate with the sales team to develop customized proposals and quotations for clients, ensuring alignment with their specific testing requirements.
  7. Coordinate marketing campaigns, events, and promotional activities to increase brand visibility and awareness in the market.
  8. Provide regular reports and updates to management on sales activities, client feedback, and market trends.
  9. Collaborate with the marketing team to develop promotional campaigns, advertising strategies, and digital marketing initiatives.
  10. Conduct customer satisfaction surveys and gather feedback to continuously improve service delivery and client relations.
  11. Stay updated on industry standards, regulations, and advancements in civil construction material testing to ensure compliance and innovation in service offerings.


  1. Bachelor’s degree in Marketing, Business Administration, or a related field.
  2. Proven experience in marketing, sales, or business development, preferably in the construction industry.
  3. Strong communication, negotiation, and interpersonal skills.
  4. Ability to work independently and as part of a team in a fast-paced environment.
  5. Knowledge of civil construction material testing processes and procedures is a plus.
  6. Willingness to travel to client sites, industry events, and conferences as needed.


  1. Competitive salary package with performance-based incentives.
  2. Opportunities for professional development and career advancement.
  3. Dynamic and collaborative work environment with opportunities to make a meaningful impact in the industry.

Application Instructions: Please email your application to [email protected] with the subject line “Marketing Executive Application – Visakhapatnam Civil Laboratory Division.” We look forward to reviewing your application.

Why Join UsAt KDM Engineers Group, you will be part of a dynamic team that thrives on innovation and excellence. This is an exciting opportunity to lead and shape the Railways Division while contributing to the growth and success of our organization. If you are a seasoned railway engineering professional seeking a challenging and rewarding leadership role, we encourage you to apply.